Our primary objective is to create a mobile application that prioritizes user-friendly navigation and embraces modern design trends
We have been specifically assigned the task of designing an app that not only appeals to potential customers but also serves as a compelling platform to attract individuals interested in investing in Mirae Asset Mutual funds
The aim is to seamlessly guide users through the app while also captivating their attention and generating a desire to explore investment opportunities with Mirae Asset Mutual funds
Our Solutions
Intuitive Navigation
User-friendly navigation is a critical factor in determining the success of an app or website. It serves as the gateway for users to explore and interact with the platform, allowing them to effortlessly navigate through its features and access the content they desire. By employing clear and intuitive navigation elements, such as prominently highlighting important options like the "Transact" feature, users can quickly locate and utilize key functionalities without confusion.
Brand communication
Brand communication plays a crucial role in shaping how a brand is perceived by its target audience. By creating a strong, consistent, and positive brand image, companies can differentiate themselves from competitors and build lasting relationships with customers. Design elements, such as the app's color scheme, typography, graphics, and overall visual style, are essential tools in conveying the brand's personality and values effectively.
Human Elements
When you share the stories of individuals within your business, it humanizes your brand and creates a relatable connection with your audience. By showcasing the experiences, you provide a sense of authenticity and credibility. This can increase trust in your brand, as users are more likely to resonate with and believe in the stories of fellow customers or employees. These human elements add an emotional dimension to your brand narrative, making it more memorable and compelling.
Our Design Strategy
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User flow - Ideate
We have prepared flowcharts for analyzing existing processes and identifying areas for improvement.
Digital Wireframes - Ideate
Taking the time to draft iterations of each screen of the app digitally ensured that the elements that
made it to high fidelity designs would be well-suited to address user pain points.
Design System - Typography
Design system text styles that are used in the current theme as per the guidelines.
Design System - Iconography
Design system icons
Design - High Fidelity
The high fidelity prototype for onboarding presented cleaner user flows for the users to
Login, Signup, Acces Dashboard
Outcomes
Designing for financial products requires balancing trust, clarity, and accessibility.
Cross-functional communication and stakeholder alignment were key to project success
© SuryaRithvik | UI/UX Designer | Product Designer